You may think you have the best marketing strategy in the world, but if you aren’t using retargeting, you may find you’re missing out on valuable return visitors and potential leads to your website.
What Does It Mean?
It’s a word thrown around a lot in marketing, but what does it actually mean? It’s essentially a little reminder or push to people that have visited your website but left without buying anything or taking action. For example, when you visit a website but leave without purchasing anything, and then find ads for that company keep popping up everywhere you go online; that’s retargeting.
5 Ways To Retarget
It’s no secret that initial interactions with your website don’t reap many rewards, the reality is that 98% of users don’t convert on their first visit. This is why retargeting is so powerful.
Like all advertising, you must act strategically so people are not put off, particularly when using personal online activity. Here’s the 5 best ways to do it:
1. Choose custom audiences
At Traffic Oxygen, we have nearly unlimited options for your retargeting needs. We can retarget every person that visits your website, or we can retarget specific demographics, show different ads to different types of clients and put demographic restrictions on any ads you don’t want to show to a specific group. This allows the kind of focused and strategic method for bringing interested clients (warm traffic) back to your client’s website.
2. Cross-channel targeting
We know that your clients are as diverse as their customers and your retargeting strategy should reflect that diversity! For example; if your client is a roofer, we could build a retargeting group specifically for estimators and another for customers. We could add a Spanish speaking group with Spanish banners or a retargeting group specifically designed for high income households. Whatever your needs are we can build a group to meet those needs.
3. Customize for each stage of the sales funnel
You can target people depending on which pages they’ve visited and which stage they are at. If they see the path ahead is paved for them, they will be more likely to convert.
4. Buyer persona targets
The more specific your advertising, the better the return on your investment. That’s why defining a specific buyer persona and customizing your audience will get you better quality traffic. When designing your ads, think about a specific person you have in mind. By creating your ideal customer, you are more likely to draw these people back to your website.
5. Build brand loyalty with customers
Why target people that are already customers? Well using this marketing technique on existing customers is a great way to keep them engaged with your brand. Rather than forgetting about them, you can build brand loyalty by letting customers know you’re thinking of them and keeping them up to date with new features or offers.
Summary
Retargeting is an essential part to all advertising campaigns. Whether you retarget on one platform or five platforms, what matters is you’re retargeting somewhere.
Every successful business is built on the foundation of strong personal relationships with people who believed in the business owner and in their dream. These relationships form the first customers, employees and partners for your business; it’s important to not take them for granted when they are essentially the legs that you and your company stands on.
By the same token, digital marketing principles are easily compared to building relationships; this allegory can help you gain some insight into how to create your strategy.
Re-engage your customers through smart reminders and stop losing revenue on abandoned shopping carts. Start marketing for $5 a day.
If you’re a small business owner, you may feel intimidated by digital marketing. How can you decide which strategies and platforms will deliver the best results for your business? Designing a clear marketing plan might seem to be an impossible and ever-developing challenge.
However, when you start to think of your potential shoppers more as people in terms of building relationships with them via your marketing budget, the way to connect these users is more clearly illuminated.
In today’s online market, an engaged consumer is expecting to have helpful, relevant and harmonious interactions with your company and landing page. As a business owner you want to be sure and respect the client and the experience they are desiring as well as capturing their attention and channeling it to the right area and action.
Keep in mind that there is an important distinction between generating short-term,
one time product purchases and long-term customer loyalty. A loyal shopper will give glowing recommendations of your company to their colleagues and associates and they’ll purchase from you repeatedly because they trust in your brand and processes.
Did you know that 92-98% of visitors on your website aren’t initially ready to bite the bullet and purchase from you? An intuitive digital marketing plan will include a plan for staying connected and somehow displaying messages to remind these potential customers of your brand and encourage them to find out more about your services and products. Retargeting is key for this purpose.
THE BASICS OF RETARGETING
Here’s an easy example of what retargeting is: at some point you’ve probably visited a website, such as a clothing company, and then noticed advertisements from that same website popping up on your facebook feed or other sites you’re visiting. These adverts are designed to counteract the frustrating abandoned shopping cart phenomenon that many online businesses fear. These ads can also be present a more personalized deal to these potential or future shoppers.
Summary – Relevance is key
Some businesses utilize sophisticated analyses to make their retargeted ads creative as well as highly relevant to the potential client. Relevance is the biggest key to retargeting that yields results. An advertisement can be random and it will have more randomized success, or it can be tailored towards the viewer. You not only want your ad to be relevant but also it should be minimally intrusive to the viewer; statistically, these tactics will generate greater interest from your potential buyer.
Always approach marketing with the end users experience in mind, not what you’re trying to sell them, and you’ll provide a better overall experience for the user, increasing your sales.
To talk to the writer of this article and project manager, Elliot, about any of your marketing needs, fill out the form below that goes directly to him.
Statistically, most of your website users are not prepared to purchase your product just yet. However, according to columnist Jacob Baadsgaard, if you implement the right plan of retargeting your customers, you can guide them to that point where not only are they ready to buy but they’re going to purchase your product.
Retargeting is an essential component of modern internet marketing. According to an AdRoll report, last year more than 80 percent of marketers displayed retargeted ads. For anyone familiar with online marketing, this statistic is to be expected.
A common but very frustrating experience for business owners is to review the data and find that people are visiting their website, poking around a little…and then leaving without purchasing any product or filling out a form.
Naturally, the point of retargeting is to display your ad once more in front of a user who has previously shown interest in your company. The goal of your retargeted ad is to actually convert the customer this time so that they complete the desired action.
However, the challenge you need to prepare for is the possibility of frustrating your potential customer with an ill timed, aggressive retargeting ad.
So what’s the solution? How do you encourage a former, inactive landing page visitor to return and make a transaction? The right question to ask here is how to provide your potential buyers with what they’re looking for, when they’re looking for it and in what way can you best display and send this message to your potential clients through your retargeted campaign? Read on for tips you can use to answer these questions and create a successful retargeting strategy.
Retargeting: Are your ad campaigns not converting?
If you’re like most business owners, this phenomenon is both confusing and frustrating.
You’ve allocated plenty of time and funds towards generating interest in your brand and company and you’ve succeeded in getting web users to click on your ads, but rather than making a purchase (and the logical assumption is that they wish to or else they wouldn’t have clicked on your ad), they up and leave!
You might be thinking that it was a sort of fluke and if you could just show this potential customer some more ads, then they will purchase an item. There’s just one problem with that, though; your ad and landing page didn’t convert them the first time, so why would they work the next time? Here’s a reality check; your hard-earned website traffic is mostly comprised of people who clicked the ad accidentally, were just curious for one reason or another, or found somehow found their way to your site with intentions other than purchasing right that second.
Even on e-commerce sites such as Amazon, 58.6 percent of site visitors report that they abandon their cart because they aren’t ready to buy. The bottom line for you to take away here is that if you use the same exact message to retarget these consumers, this is not going to do anything to help prepare them to purchase from you. Don’t be discouraged, though, all hope is not lost and there actually are ways you can outsmart this issue when it comes to retargeting. Remember that the users who clicked your ad were interested in buying and likely still are- just not quite yet. That’s when you can tailor your retargeting approach and make this the guide that helps them across that bridge so that they are ready and once they get there, you’re the company they want to choose.
To talk to the writer of this article and project manager, Elliot, about any of your marketing needs, fill out the form below that goes directly to him.
If you are among the savvy business managers already utilizing retargeting strategies, then congratulations on choosing one of the most effective online marketing strategies available.
However, not all retargeting campaigns are designed equally; some produce positive results and others don’t produce the best results for your company. Below are the retargeting plans that we have personally observed to be successful for those advertising online.
Closing the Sale: How to Convert Your Interested Shoppers Into Buyers
If you’re already working on retargeting ads, then you have Google Analytics ready to go and you’ve placed your pixel and started creating a user list in order to serve branded adverts to your website users. This is a great start but now you need to optimize your clicks and customer conversions so that you can maximize your profit. Follow the steps below and you’ll have a lot more success.
How to Categorize Your Potential Shoppers
Audiences In Google Analytics
You should divide your visitors into segments based upon the products they’ve clicked on. Once you have segmented the different interests of your prospective customers, now all you need to do is design a clever, attractive ad with text and visuals catered to those interests. Although a generic ad might seem to be a smart idea that will generate more possible interest, when it comes to retargeting this will be a waste of money when you’re trying to connect with someone who has already demonstrated interest in certain goods.
You also want to recapture their attention soon, the more quickly you remind them, the more likely they are to decide to return to your site and make that purchase. The more time lapses, the more likely they are to forget about the product and be distracted by something new, or to buy it from one of your competitors.
Shorten Cookie Duration, Increase Consumption
The smartest strategy is to set a shorter duration on your Cookies so that you display your retargeting ads in front of the shoppers who looked at your products most recently. When it comes to retargeting, you’ve got to jump on the boat before it’s too far from the dock. In other words, when someone visits your site and shows interest in goods you sell, the best time to retarget them is as soon as you possibly can. As time goes on, the boat gets further way, or their interest may dwindle and be harder to recapture.
Diversify your ads
When you spend precious time and money on your ad campaigns, it’s important to channel these resources so that you get the best return for investment on your ads. Diversify and mix it up a bit; try out different sized ads. Most importantly, place your retargeted ads on multiple retargeting channels, such as Facebook and Adwords. The idea is to cover as many outlets and bases as you can so that your brand is visible to as many potential and previous shoppers as possible.
Reward Customer Loyalty; Offer More Savings for Repeat Buyers
Loyalty ad campaigns are an essential best practice in which your company rewards customers who keep coming back to buy your products. Loyalty rewards create a situation that’s beneficial for both your company and the customer; if you aren’t taking advantage of this win-win opportunity, then you’re missing out on an easy way to grow your company’s success and reputation.
As an advertiser, encouraging and rewarding repeat shoppers statistically increases your brand adoption and sales and the buyers are attracted to these ad campaigns because they can save a little bit of their hard earned funds.
To talk to the writer of this article and project manager, Elliot, about any of your marketing needs, fill out the form below that goes directly to him.
Here is a great list of statistics from Giselle Abramovich from CMO.com
The average Web site conversion rate is a little more than 2 percent. In other words, nearly all of the people who visit a site for the first time leave without some form of desired action.
That’s why many brands have turned to retargeting, which focuses on getting those previous visitors back to your site. Retargeting can be accomplished via display ads, search, e-mail, and now social media, as well as via Facebook’s FBX ad exchange and Twitter’s new retargeting option.
According to research we’ve found from around the Web, there’s no question about it: Retargeted ads can influence conversion.
1. In a study that evaluated various strategies in terms of the average lift in search activity generated for an advertised brand, retargeting represented the highest lift in trademark search behavior at 1,046 percent.
2. Nearly three out of five U.S. online buyers said they notice ads for products they looked up on other sites.
3. Thirty percent of consumers have a positive or very positive reaction to retargeted ads, vs. 11 percent who feel negatively about them. The greatest percentage, though—59 percent—had a neutral reaction.
4. One in five marketers now has a dedicated budget for retargeting.
5. Among primary site retargeting goals are increasing brand revenue and acquiring new customers (at 33 percent each), with additional focus on increasing both site engagement (16 percent) and increasing brand awareness (12 percent). Significantly, marketers are more likely (+15 percentage points) to use site retargeting to acquire customers.
6. Retargeting can boost ad response up to 400 percent.
7. Forty-six percent of search engine marketing professionals believe retargeting is the most underused online marketing technology.
8. E-mail retargeting CTRs and conversion rates are anywhere from 3 to 5 percent higher with upsells, as compared to standard site retargeting.
9. Online consumers are open to receiving behaviorally retargeting ads. While the majority of consumers (60 percent) remain neutral about the topic of retargeting ads, 25 percent enjoy them because they remind them of what they were looking at previously.
10. Being drawn to products in advertisements is the most commonly noted reason consumers gave for clicking on a retargeted ad (37 percent). Consumers also said retargeted ads are a convenient way to visit a Web site users already intended to visit (28 percent) and for desiring more information on the product in the ad (21 percent).
11. CPG company Kimberly-Clark relies on retargeting, saying it is seeing 50 to 60 percent higher conversion rates among consumers who have been retargeted.
12. The average click-through rate for display ads is 0.07 percent, and the average click-through for retargeted ads is about 0.7 percent.
13. Web site visitors who are retargeted with display ads are 70 percent more likely to convert on your Web site.
14. When looking at more than 1 billion impressions from 547 advertisers running retargeting campaigns on FBX’s right-hand side, FBX News Feed, and standard Web retargeting, after just one month FBX News Feed accounted for 15 percent of clicks, despite having just 0.5 percent of the total ad impressions.
15. Click-through conversion rates for retargeted FBX ads were slightly lower at 9 percent under Web retargeting and 16 percent lower than right-hand side conversion rates.
Original Post by Giselle Abramovich at http://www.cmo.com/articles/2013/11/20/15_Stats_Retargeting.html
Retargeting is a crucial way to fetch back the interested user or customer that can bring back the traffic and business to your website. It is the latest buzzword that has created a stir in the digital marketing avenue today. Interestingly, some of the major brands spread across different parts of the world have invested huge bucks in retargeting to generate more traffic and generate better conversions.
Have you ever given a thought on investing in retargeting? If not, then it is time to give a serious thought if you wish to get back your lost visitor by effectively retargeting them.
25% of online buyers enjoy receiving behaviorally retargeted ads because they remind them of what they were looking at previously.
Retargeting can be boost ad response up to 400%.
Retargeted customers are 4x times more likely to convert than new customers.
Consumer’s reactions to online ads show that 30% are positive, 11% negative and 59% neutral.
Retargeted ads led to a +1046% increase in branded search.
Web visitors who have been retargeted with display ads are 70% more likely to convert
Websites see a 726% lift in site visitation after 4 weeks of retargeting exposure
Retargeting can increase conversion rates by as high as 147%
72% of online shoppers are likely to abandon their carts before checking out. Without retargeting, only 8% of those customers return to complete their transaction.
67% of online advertisers are now using FBX exchange for retargeting
Original post : http://www.digitalvidya.com/blog/10-must-know-retargeting-facts/
Retargeting is a crucial way to fetch back the interested user or customer that can bring back the traffic and business to your website. It is the latest buzzword that has created a stir in the digital marketing avenue today. Interestingly, some of the major brands spread across different parts of the world have invested huge bucks in retargeting to generate more traffic and generate better conversions.