Articles
Advertising
Hulu Certified Advertiser
Traffic Oxygen is proud to announce that we are now a certified advertiser on Hulu which is a leading streaming service that offers instant access to live and on-demand channels, original films, and a premium library of TV and movies to subscribers. BENEFITS...
Display Advertising
Banner Ads Are For Branding and Retargeting
Banner and Display Ads are for Branding & Retargeting I didn't get any conversions... I hear it all the time and it's always a blow to hear that an agency was trusted to bring conversions and leads using banner ads and nothing else. Yes, you heard me correctly. As...
FAQs
Analytics Filtering
Google Analytics has cleaned up ghost spam quite a bit since the outbreak between 2015-2017. However, those spammers that do break through still lure unsuspecting targets to click on dangerous websites and in the very least, cause much confusing when reviewing...
Geo Campaigns
Attribution Reporting
Traffic Oxygen's attribution reporting tool is useful for measuring campaign performance and foot traffic from a target audience that you are marketing to against a destination – the location or set of locations you were driving them to visit during the campaign...
Google Analytics
Attribution Reporting
Traffic Oxygen's attribution reporting tool is useful for measuring campaign performance and foot traffic from a target audience that you are marketing to against a destination – the location or set of locations you were driving them to visit during the campaign...
Cannabis
Cannabis Digital Marketing – Should You Even Try?
CBD is legal in all 50 states, but Google and Facebook won't let you advertise. THC is legal for adult use in many states and medicinal marijuana is approved in many, and yet you still can't advertise on these major digital platforms. Wholesale products, auxiliary...
Retargeting
5 Ways To Retarget And Why You Need It In Your Marketing Campaign
You may think you have the best marketing strategy in the world, but if you aren’t using retargeting, you may find you’re missing out on valuable return visitors and potential leads to your website. What Does It Mean? It's a word thrown around a lot in marketing, but...