Traffic Oxygen is proud to announce that we are now a certified advertiser on Hulu which is a leading streaming service that offers instant access to live and on-demand channels, original films, and a premium library of TV and movies to subscribers.
Traffic Oxygen is now Hulu Certified, which enables our customers to use cross-channel video advertising capabilities through programmatic ad buys that reach 72 million viewers watching on streaming devices. Local targeting is available for small to mid-sized businesses.
There are two ways to transact:
- In the Private Marketplace (PMP). This is typically for Ad Spends of under $100k/mo.
- Make direct arrangements with Hulu on an Invite-Only Auction (IOA) or Unreserved Fixed-Rate (UFR). This is for larger projects with ad spends over $100k/mo.
- Minimum ad spends per month starting at only $5,000/mo.
Our partners who perform the ad serving and measurement include:
- Integral Ad Science
- GoogleCampaign Manager
Here are the creative guidelines for advertising on Hulu:
- HQ, compatible format with res 1920×1080 for 16:9 or 1400×1080 for 4:3
- Third-party VAST must include Inline VAST (no wrapper), no VPAID files and at least one file is MP4 with res of 1920×1080 / 1440×1080, bitrate > 15,000kbps
Interested in doing some advertising on Hulu? Give us a call today and learn more about how you can get in front of a focused viewing audience. 1-888-755-4409 Ext 101