Traffic Oxygen is proud to announce that we are now a certified advertiser on Hulu which is a leading streaming service that offers instant access to live and on-demand channels, original films, and a premium library of TV and movies to subscribers.



Traffic Oxygen is now Hulu Certified, which enables our customers to use cross-channel video advertising capabilities through programmatic ad buys that reach 72 million viewers watching on streaming devices.  Local targeting is available for small to mid-sized businesses.



There are two ways to transact:

  1. In the Private Marketplace (PMP).  This is typically for Ad Spends of under $100k/mo.
  2. Make direct arrangements with Hulu on an Invite-Only Auction (IOA) or Unreserved Fixed-Rate (UFR).  This is for larger projects with ad spends over $100k/mo.
  3. Minimum ad spends per month starting at only $5,000/mo.


Our partners who perform the ad serving and measurement include:

  • DoubleVerify
  • Celtra
  • Flashtalking
  • Integral Ad Science
  • Sizmek
  • Pixalate
  • MOAT
  • GoogleCampaign Manager


Here are the creative guidelines for advertising on Hulu:

  • HQ, compatible format with res 1920×1080 for 16:9 or 1400×1080 for 4:3
  • Third-party VAST must include Inline VAST (no wrapper), no VPAID files and at least one file is MP4 with res of 1920×1080 / 1440×1080, bitrate > 15,000kbps


Interested in doing some advertising on Hulu?  Give us a call today and learn more about how you can get in front of a focused viewing audience.  1-888-755-4409 Ext 101