by Traffic Oxygen | Jan 6, 2020 | Advertising
Traffic Oxygen is proud to announce that we are now a certified advertiser on Hulu which is a leading streaming service that offers instant access to live and on-demand channels, original films, and a premium library of TV and movies to subscribers.
BENEFITS
Traffic Oxygen is now Hulu Certified, which enables our customers to use cross-channel video advertising capabilities through programmatic ad buys that reach 72 million viewers watching on streaming devices. Local targeting is available for small to mid-sized businesses.
TRANSACT
There are two ways to transact:
- In the Private Marketplace (PMP). This is typically for Ad Spends of under $100k/mo.
- Make direct arrangements with Hulu on an Invite-Only Auction (IOA) or Unreserved Fixed-Rate (UFR). This is for larger projects with ad spends over $100k/mo.
- Minimum ad spends per month starting at only $5,000/mo.
PARTNERS
Our partners who perform the ad serving and measurement include:
- DoubleVerify
- Celtra
- Flashtalking
- Integral Ad Science
- Sizmek
- Pixalate
- MOAT
- GoogleCampaign Manager
CREATIVE DETAILS
Here are the creative guidelines for advertising on Hulu:
- HQ, compatible format with res 1920×1080 for 16:9 or 1400×1080 for 4:3
- Third-party VAST must include Inline VAST (no wrapper), no VPAID files and at least one file is MP4 with res of 1920×1080 / 1440×1080, bitrate > 15,000kbps
Interested in doing some advertising on Hulu? Give us a call today and learn more about how you can get in front of a focused viewing audience. 1-888-755-4409 Ext 101
by Traffic Oxygen | Jan 5, 2020 | GeoConquesting, Geofencing
Download our “Definitive Guide to Geo-Conquesting & GeoFence Marketing” now! This is everything you have ever wanted to know about Geo-Conquesting and GeoFencing. This complete guide will walk you through the details of what it is, how it works, and has some white papers included to you can see what others are doing with it.
This is quite interesting and could lead to some incredible marketing for your company. Download this now to learn more about this and reach out to us if you have any questions or if you are ready to get started!
by Traffic Oxygen | Sep 4, 2019 | GeoConquesting
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Marketing and advertising with geotechnology is as diverse as the local or national brands doing the advertising. Major enterprises and local businesses have stepped up their location-based audience targeting for advertising. Understand the trends and jump in with big-data.
Location data, geofencing, geoconquesting: location-based technology is opening up a world of possibilities for marketers. The differences in tech can make or break your efforts. It’s becomes complicated as new capabilities emerge every day.
Let’s break down some use cases and important “geo” concepts to provide a better understanding of the basics. You are clearly considering geofencing in your bag of tricks. Why not reach out for your free portal!
The barriers to entry for powerful location based advertising have dropped, thanks to GeoFencing agencies like Traffic Oxygen who not only run highly ads but set up and optimize them with no management fees. Let’s talk about strategy concepts and get your feet wet with geoconquesting.
What Is Geofencing?
Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. Then, once this “virtual barrier” is established, the administrator can set up triggers that send a text message, email alert, or app notification when a mobile device enters (or exits) the specified area.
We call these live time proximity ads “hypermobile (HM in your Traffic Oxygen dashboard) and use satellite geofencing for our advertising.
Our technology takes it a step further: once we have picked up your target within the geofence, we can send them ads for the life of their phone. Additionally, we can pull historical data from any location in the US and create an audience to target from when and where your targets were in the geofence.
Think on that one for a minute. Where are your desired customers? A trade show last month on Friday? Your competitor down the street? Let that sink in a moment. We introduce you to your competitors customers and track when they come to your location. We’re talking geoconquesting here.
So, businesses can section off a geographic area and communicate with devices within that space — understood. But why do they want to?
How To Market With Geofencing
Geofencing is a way to engage consumers based on hyper-local location, and that can do a lot in terms of triggering immediate sales as well as understanding shopper mindset.
For example, a store could erect a simple geo-fence in an area surrounding its physical location. When users pass through, receiving a location-triggered alert or deal makes them considerably more likely to stop in and shop.
Alternatively, an auto dealer, for example, could set up a geo-fence aimed at targeting individuals who are leaving a rival dealership after browsing for a vehicle. Hitting them with an offer for$500 off a comparable vehicle with a written offer could bring new customers in droves.
Finally, even if a geo-fenced offer or notification doesn’t provoke an immediate visit or sale, it allows a business to know exactly what location a consumer passed through — and where they were when they received the message — which may aid in refining targeting efforts in the future based on what communications were most successful.
Additionally, we can see where the potential targets live; how far are they willing to travel to a competitor vs. your own company/client? We can see income levels, household size, age, sex… you’d be amazed what we can pick up. This valuable insight is used to construct and improve your geofencing advertising and marketing efforts. More insight means more conversions.
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by Traffic Oxygen | Jul 16, 2019 | Display Advertising
Banner and Display Ads are for Branding & Retargeting
I didn’t get any conversions…
I hear it all the time and it’s always a blow to hear that an agency was trusted to bring conversions and leads using banner ads and nothing else. Yes, you heard me correctly. As a responsible agency owner yourself, your heart may have just cringed, too.
Let’s dive deep into what banner ads are and more importantly, what they are not. We’ll look over ways you can best work with Traffic Oxygen, your Project Manager, and manage the expectations of your client. You worked hard to land your client; keep them by keeping it real.
Banner Ads for Branding and Retargeting: Your Responsibility as an Agency Working With Traffic Oxygen
- Know your target audience
- Have a branding vision, slogan, offer for your creatives and offer
- Load your creatives or direct our graphic designer in their creation
- Set realistic expectations for your clients based on your discussions with them on how you will measure and define the success of your project
Why Didn’t my Campaign Bring Sales?
Traffic Oxygen is the Billboard you see driving along the highway (metaphor, here, marketing Rock Stars). If they drive by every day, you may become memorable enough that they look you up when they need you.
No one expects a billboard to make your target audience purchase your client’s product or service. The owner of the billboard would never charge for that exclusive real estate by how many people made a purchase, right? How could she run a profitable business when so much is out of her control?
Let’s say that billboard is showing a new restaurant: what if they have received multiple bad reviews? Is it the billboard’s fault? Or if that target client does visit your restaurant and they can’t get parking, the kitchen is filthy and there was bad service… did the billboard fail you or was a solid business foundation not laid before trying to bring in the masses?
We can create your landing page, create great banners with your direction, and help you craft a great offer for that restaurant. Now ask yourself, what market research was done prior to taking on this client so you can feel strong about putting your name on their campaign? Did you analyze the competition, do you know why they are flying high or crashing hard? Lay the foundation and don’t be afraid to turn down a client that you can’t help bring success.
This is a Team Effort! You and your client, you and Traffic Oxygen and the tools you use to find their success. – Kendra EJ Woodruff
Banner Ads for Conversions/Lead Generation: Danger Zone
- Banner ads are one component of a lead generation machine
- When a marketing funnel is set up using multiple verticals, it’s highly beneficial to your efforts but will not work with just one component in place.
We are Traffic Oxygen, not Conversion Oxygen
We measure success by your Click-Through-Rate (CTR). When your CTR goes up, we feel successful. When your CPM goes down, we make adjustments and make suggestions. We see hundreds of projects each month and may just know a thing or two about how you can bring more interested traffic to your website and get more eyes on your brand.
If you’ve discussed TO services with your clients as lead generation or conversion magic, it’s time to revisit those discussions. If you have layered TO into your robust, full-service agency lead generation bag of tricks, you are correctly serving your clients and we’re proud to be your banner and display ad platform.
Have a peek at Banner ad industry-standard click-through rates.
If you feel rusty on just what it takes to drive leads, brush up on these killer lead generation tactics.
What Banner Ads Are
Branding. Retargeting. Period.
- Banner ads are at the TOP of your marketing funnel, it’s cold traffic, it’s the first date. No one is going to marry you on the first date. Still brushing up? Wordstream says it best with this overview of the Marketing Funnel.
Our targeting and audience pools (in my humble opinion) superior to any 3ed party data I’ve seen in the industry and I’ve been in marketing and advertising since the days of five-buttons and your Google Ads were running. – Kendra EJ Woodruff, Marketing Director of Traffic Oxygen
As such, conversions can happen when the creatives are spot on, the offer is enticing and the timing is right. We run your banner ads and introduce your brand to your identified audience that’s most likely to take your call to action (CTA).
What are the Responsibilities of Your Project Manager?
- Set up your campaign from the details you’re provided on your ideal client, patient, or customer.
- Manage the real-time bidding of your campaigns
- Monitor click-through-rate (CTR), Impressions and optimize for your best CPM by dialing up on publishers who bring you good traffic or dialing down and sometimes turning off those that do not perform.
- Advise you of the availability of third-party data points.
- During set-up/onboarding, your PM will advise you of which of our campaign types best fit YOUR agency strategy and objectives. We will advise you on what may bring you the best traffic or CTR for your ad spend.
Want to Take Your Campaign to the Next Level?
For marketing strategy and marketing research assistance, specialists are available to you with your projects.
by Traffic Oxygen | Feb 13, 2019 | Geofencing
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][heading]
What Is GeoConquesting?
[/heading][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]GeoConquesting, simply put, is the most powerful technology to disrupt local advertising in todays marketing space. Often mistaken for GeoFencing, GeoConquesting has taken a shot of adrenaline to stay in front of your target audience for the life of their phone. Even if they never clicked on your ad. Yes, I said that and you heard me correctly.
GeoFencing can offer HyperMobile solutions (sending ads to individuals within a specified location through satellite and other technology) but once your target audience leaves that location, they become a ghost. Mobile cookies have about a 5-minute lifespan, so unless they clicked on your ad, they can not be retargeted.
With GeoConquesting, simply by their physical presence at your specified location, you are able to stay in front of them with your banner ads and display ad offers. Additionally, we use cross-device technology to reach them on their home computers and tablets.
GeoConquesting to Target Customers of Your Competition
Think of the use: your client just opened Joes Coffee shop. There are 5 Xbucks coffee shops within a few miles of his location with plenty of daily coffee drinkers. He knows that if only they touched their lips to your organic brew that they would charge his shop this very instant and never look back.
Joe would want to GeoConquest (GC campaign) those Starbucks locations and send them an offer they can’t refuse. When it comes to banner ads, the power is in the offer and its ability to get the attention of the target customer. Now, Joe knows these are coffee drinkers and he knows they likely either live or work nearby. There is no confusing intent and purchasing behavior. He may decide to send them targeted ads for 30 days, 60 days or for appropriate businesses, maybe even a year.
GeoConquesting for Large Clients
Now that Joe has a steady stream of converted customers, he’s in good shape. But let’s assume you have a large client. A very large client who’s pulling in hundreds or thousands of dollars with every conversion achieved. We’ll use a Las Vegas Casino as our next example and get into some heavy lifting.
Finding Players
Finding individuals that like to gamble is very difficult because it is a behavior that is not specific to any type of person or group. It is a personal preference. Therefore, innovative ways to source those players is paramount to any marketing and advertising effort.
Segmented Target Audience by Demographics
Those who enjoy gaming need to be segmented into special lists to indicate they are gamers and utilize marketing dollars on the people who have the highest likelihood of playing one of your casinos and ultimately increase your bottom line.
GeoConquesting for casinos would also mean that you may want to segment your audience by their income, preference, behaviors, etc.. Did they come to gamble or see a concert? Now how can you get them to return?
We can fine-tune your audience with nearly any demographic and layer groups to target tailored messages appropriately. Your concert-goers may best respond to shows over the next year to return. The table players may want to return for a tournament. Those making over $100,000 a year would be more likely to click a free room with a $5,000 marker offer and those under $50,000 would likely respond well to a “$100 gaming chips for $50” ad.
What is Geo-Conquesting?
GeoConquesting is the ability to show ads to people who go to competitors casinos. As Marketers and Advertisors, we all wish we could plant a pixel on our competitors websites to target their traffic, right? Well, it’s kind of like that, but with physical foot traffic.
We then show them specials, offers or amenities that will attract them to your casino based on our powerful, data driven, target groups. Wouldn’t you walk accross the street for that free $50 in gaming chips or bufett BOGO? Yeah, I sure would.
We can show live ads while players are in your competitors casino to attract them to yours.
In your own casino, you may wish to drive ticket sales to an event that weekend or slot tournament. The sky is the limit; it’s your message/offer, but we get it seen by interested players.
Once they respond, we track that they showed up at your casino as a conversion. You can monitor results to see how well the campaign is runningfor your casino client.
We are able to show these ads all across the Internet wherever display ads show up. We can also do this using cross device retargeting to show ads on their laptops and tablet devices as well.
How Does it Work?
First, we determine who your biggest competitors are and place a target around the casino. We can target all of the property or segment off the gaming floors, room towers, pool, etc. and layer
We collect the advertising ID’s using a proprietary process. These advertising ID’s can only be obtained if there is an application installed on their mobile phone that we have access to.
We currently have 180,000 applications that we have agreements with including Google Maps and other very common applications. We estimate 70% of all mobile devices have an application installed that we have an agreement with.
Once we have this advertising ID, we are able to track them for the life of their phone … this Advertising ID does not expire like cookies which makes this method very powerful to be able to stay in touch with them for an extended period of time.
This can mean years. Imagine ability to retarget and draw back those who were most interested in gaming, or who enjoy shows? The possibilities are only limited by the creativity of your offers sent to these segmented groups of your most sought after customers… or their competition’s.
Once they see the ads and decide to visit your casino, we attempt to target them again to indicate we were able to conquest them from the competitor and bring them to our casino.
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