Reach audiences when they are on the go and most likely to engage
Accurately Target your users if they are in a specific location such as a restaurant, a retail store, a conference, or even an outdoor parking lot at the Super Bowl.
What is Mobile Advertising?
You can show ads on people’s phones while at a location such as a car dealership, event, or restaurant to drive business. For instance, if you are a Mercedes dealership, you may want to target the Lexus, Audi, BMW, and Cadillac dealerships close by to show people ads about the latest Mercedes models before making a purchase decision. Our ads will continue to show up on their phones even after they leave and go home, or to work! This can be a great strategy to drive sales from buyers with intent.
Connect with Accuracy
Catching your audience in the moment can make a difference whether they visit your store, or check out a certain product. They are currently in the location, or have been and you know they wouldn’t be there if they weren’t interested in. the first place. Reach your audience based on where they go, what they do, and demographic information combined for powerful targeting.
We can also target mobile devices in larger areas such as zip-codes, cities, states, DMA’s, and even the entire U.S.
Insights, Reports, And Lessons Learned
By doing some testing with different audiences, you can gain insight into your audiences and see which tactics and strategies are performing the best as well as which ads are the most compelling to this audience.
Use our real-time reports so you can stay up-to-date with performance whenever you want to see how your campaigns are performing. There are several reports that include the following:
- Impressions.
- Clicks, Click-Through Rate (CTR)
- Cost-per-click (CPC)
- Banner Performance (which banners are performing the best)
- Performance over time (month to month)
- Total/Monthly Campaign Cost
Benefits of Mobile Advertising
Connect and interact with your audience as they go about their daily activities. These key moments can influence their behaviors and buying decisions along the way. By using creative ads, you can build your brand, get in front of people as they’re out and about and drive user engagement as they are researching on the go.
Advertising to mobile devices is very cost-effective, powerful, and can influence buying behaviors. You can even follow them home, or to work if you want to stay in front of them after they leave where you found them.
To learn more about the benefits of partnering with Traffic Oxygen, read our blog.
See what location can do for you.
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