Every successful business is built on the foundation of strong personal relationships with people who believed in the business owner and in their dream. These relationships form the first customers, employees and partners for your business; it’s important to not take them for granted when they are essentially the legs that you and your company stands on.
By the same token, digital marketing principles are easily compared to building relationships; this allegory can help you gain some insight into how to create your strategy.
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If you’re a small business owner, you may feel intimidated by digital marketing. How can you decide which strategies and platforms will deliver the best results for your business? Designing a clear marketing plan might seem to be an impossible and ever-developing challenge.
However, when you start to think of your potential shoppers more as people in terms of building relationships with them via your marketing budget, the way to connect these users is more clearly illuminated.
In today’s online market, an engaged consumer is expecting to have helpful, relevant and harmonious interactions with your company and landing page. As a business owner you want to be sure and respect the client and the experience they are desiring as well as capturing their attention and channeling it to the right area and action.
Keep in mind that there is an important distinction between generating short-term,
one time product purchases and long-term customer loyalty. A loyal shopper will give glowing recommendations of your company to their colleagues and associates and they’ll purchase from you repeatedly because they trust in your brand and processes.
Did you know that 92-98% of visitors on your website aren’t initially ready to bite the bullet and purchase from you? An intuitive digital marketing plan will include a plan for staying connected and somehow displaying messages to remind these potential customers of your brand and encourage them to find out more about your services and products. Retargeting is key for this purpose.
THE BASICS OF RETARGETING
Here’s an easy example of what retargeting is: at some point you’ve probably visited a website, such as a clothing company, and then noticed advertisements from that same website popping up on your facebook feed or other sites you’re visiting. These adverts are designed to counteract the frustrating abandoned shopping cart phenomenon that many online businesses fear. These ads can also be present a more personalized deal to these potential or future shoppers.
Summary – Relevance is key
Some businesses utilize sophisticated analyses to make their retargeted ads creative as well as highly relevant to the potential client. Relevance is the biggest key to retargeting that yields results. An advertisement can be random and it will have more randomized success, or it can be tailored towards the viewer. You not only want your ad to be relevant but also it should be minimally intrusive to the viewer; statistically, these tactics will generate greater interest from your potential buyer.
Always approach marketing with the end users experience in mind, not what you’re trying to sell them, and you’ll provide a better overall experience for the user, increasing your sales.