Analytics traffic from odd locations confusing your reports? Let me first assure you, your ad spend is not being thrown into geographic locations that you have not specifically asked for.
Now that we have that out of the way, let’s go over what you’re seeing.
Phoenix, India and Canada, Oh MY!
1 Many of our Account Managers are located in the Phoenix, AZ area. As part of your DFY account, we’ll pop into your landing pages from time to time for testing and analysis. You’ll likely see a couple dozen clicks from us when we first set up our systems for you to start your campaigns and quite a few each month as we drill down your metrics.
2 We have servers are in Canada. So although I’d love your brand to go international, you’re like seeing our systems doing their magic as we test the continuing functionality of your landing pages.
3. One of our Developer Rock Stars is located in India. When we notice any technical issues, we call on him to resolve them before any damage is done. He’ll pop in and out of landing pages as he tests anything he reworks.
Analytics Traffic, Friend or Foe?
4. Your analytics are not fabulous. Many hosting platforms (WordPress, Weebly, etc.) provide their own built in analytics but let’s go over the difference between site traffic and real users and potential customers that have come to your website to consume your message.
Have a look at the bare bones version of traffic insight offered on this WordPress site. Pretty lack-luster, right?
You are not getting any insightful information from this type of Google Analytics Traffic. Can we even call this an analytics traffic report? What you see above certainly will not help you drill down your audience, analyze what’s working or where you can dial down those things that are not working. You want to know where you can earn more quality traffic and not waste resources. We suggest adding Google Analytics Filters so you can remove the annoying bot and spam traffic from your Analytics reports.
Platform dashboard “analytics” will often give you a snapshot oftraffic. And justtraffic. All of it… and it’s, well, it’s weird. This traffic will include bots, crawls and all of the spammy tricks that unscrupulous service providers will use to get your attention.
Bots, Spam and Other Other Trolls
See below… these are click-bait providers from raw, unfiltered Analytics.
I’ve seen them even more aggressive where they spam you with hundreds of clicks to get you excited, only to realize that it’s coming from “Get More Likes” out of Russia. This is an example of an unfiltered analytics account. It’s not pretty.
When you get your analytics filters set up appropriately, you’ll only see the traffic that’s important to you.
5. We stand behind our data and protect your ad spend. Period. When considering a CPM (cost per 1,000 impressions) of less than $10, you’d be hard pressed to care about the twenty odd impressions coming from odd locations, but rest assured. If you need to talk a client down from the ledge because they fear that you are burning through their cash, please share these insights. If you want to avoid the conversation in the first place, set up your Google Analytics Filters prior to running your Traffic Oxygen campaigns. If you still can’t talk them down, reach out on intercom for a more detailed report on hourly or daily traffic. We can show you exactly where it’s coming from and when. We’ve got your back.
Kendra has worked in digital marketing and advertising since 2009. As the owner of a boutique agency, she has extensive experience in website design, SEO, content marketing, social advertising, Google Ads and large project marketing strategy. She’s most familiar with highly regulated industries such as insurance, cannabis and real estate.