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Pixel

By April 30, 2019

Pixel – A pixel, also called a web bug, is a way to track user data. It is a snippet of code that calls for a 1X1 transparent pixel to be delivered to a webpage by a third party server. When the pixel loads, the third party server can record infor- mation such as the IP address of the user’s computer, URL of the page, and time the page was viewed. See also Conversion Pixel and Segment Pixel.

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