By April 30, 2019

A GIF file is a  Bitmap (CompuServe) GIF, or Graphic Interchange Format, is a file extension for an often animated raster graphics file and is the second most common image format used on the World Wide Web after JPEG.  This type of file is used in the display advertising industry to show animated advertisements to show more of a marketing message or to have movement on the page to attract their attention.

How to pronounce this…

The debate over how to pronounce GIF, which stands for Graphics Interchange Format, re-emerged this week when Steve Wilhite, the inventor of the widely used Web illustration, declared it should be pronounced “jif,” like the brand of peanut butter, rather than with a hard G sound as in “gift”.  The fact is that you will hear it both ways.

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