Contextual Ads

By May 1, 2019

Contextual Ads are ads (or display ads) that show up on websites that are related to the topic you are interested in.  For example, if you were a plumber and had your display ad show up on a fine dining website, this would be out of place and receive very little engagement.  However, if that same ad was placed on a website that focused on do-it-yourself home projects, it would be entirely relevant because most homeowners are too nervous to do their own plumbing (if they know what’s good for them).

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