Big data is a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis. But it’s not the amount of data that’s important. It’s what organizations do with the data that matters. Big data can be analyzed for insights that lead to better decisions and strategic business moves.
This is also a term used when describing large advertising campaigns requiring large budgets that can be out of reach for smaller companies because of the enormous cost to obtain, store, and manage the data.
